The brief variation: foundation stocks and delivers quality men’s toiletry products to 170,000+ customers within the U.K. the shaving products, cosmetic range, hair-loss treatment options, and registration cartons provide men the opportunity to update their own morning routines and bridegroom themselves to look and feel their best. If you’re buying an unique present for a boyfriend, husband, parent, or sibling, it is possible to browse Cornerstone’s tailored razor manages and deluxe gift cardboard boxes for some tips.
My personal boyfriend and I was basically matchmaking for only a few months when their birthday loomed on the diary. He stated I didn’t really need to get him anything, but i needed to display that we cared. Therefore I explored the net for something useful, satisfying, and personal. After rejecting polo tops and containers of cologne, I finally decided on a shaving equipment.
I knew from up-close knowledge that shaving usually irritated my boyfriend’s skin, in which he struggled to help keep his face silky smooth. We provided him several advanced products in order to make his day-to-day shaving ritual much easier to control, so we both reaped advantages.
U.K. entrepreneur Oliver Bridge founded Cornerstone in 2014 to guide men and give them the shaving and skincare items to manage themselves on a amount. This business centers on men’s room convenience, health, and reassurance.
Over time, Cornerstone features expanded their range to feature every thing males have to take care of by themselves and come up with a clean begin to the day. The on-line racks feature deodorant, hair-loss treatments, moisturizer, multi-vitamins, mouthwash, and also condoms. Cornerstone operates down a subscription design, so members can tailor a delivery timetable and restock a common products month after thirty days or every year.
Foundation provides transported over 1 million instructions yet this season, additionally the crowdfunded company features brought up above £8 million.
Vivien Hinds, the PR individual for Cornerstone, said the company’s typical client is actually a “busy working man would youn’t have for you personally to go to the shop.” These males range in age from 18 to 65, and so they enjoy having an excellent service like Cornerstone behind them.
The true luxury Gift container Can Satisfy All Shaving Needs
The Cornerstone staff places plenty of thought and energy in to the products. They will have designed skincare products which tend to be vegan-friendly and cruelty-free, plus they’ve created shaving membership bins to make it more comfortable for men to keep their restroom cabinets stocked using the correct supplies.
Relating to Vivien, 92percent of customers are men, and 8percent tend to be women who tend to be shopping for by themselves or on the part of the men inside their everyday lives.
The true luxury Surprise Set is among Cornerstone’s preferred items, specially round the getaways. The plan consists of a customized chrome razor handle, 6 German engineered shaver blades, pre-shave scrub, and other painful and sensitive skincare items. The present ready also contains a voucher for a discount on consumer’s basic membership order. In that way, the gift isn’t only a one-time thing because it can motivate a fresh day-to-day hygiene regimen.
The Cornerstone registration will be easy to handle online. Consumers can customize the timing and services and products to fit their demands, preferences, and schedules.
“You never have to worry about switching your strategy or not having enough material or nipping out over the shop,” Vivien said. “You’ll be able to totally modify it to yourself which simply makes situations less complicated in regards to our members.”
Whether you are providing your man a completely stocked subscription package or a razor handle with his initials about it, you can easily scan Cornerstone’s product line for revolutionary and good ways to pamper your self or the man. Their fully stocked subscription cartons, tailored shaver manages, and high quality skincare services and products place private comfort very first.
Drawing From Member suggestions to Launch brand new Products
Cornerstone features over 170,000 users. Him or her make use of foundation items regularly and offer important feedback to your team. The firm prides itself on getting people-powered â in the end, it had gotten the begin through crowdfunding â therefore includes customer comments into its creation process.
Once the group seeks to start brand-new pharmaceutical services and products, it utilizes their users to allow them know what direction to simply take and what forms of items will resonate along with their client base.
“I definitely love this business. First-class services customer service is actually second to none.” â Trustpilot summary of foundation
“We utilize all of our people to evaluate new items before we launch them,” Vivian described. “therefore, we realize when we would produce the final item, we’re creating something which all of our customers wish â not what we wish or any other people desire. Its completely member-focused.”
A lot of fb reviews mirror the satisfaction included in the items. “the items themselves are brilliant,” stated Stephen A. “i am happy to express I’m an element of the Cornerstone client base, and that I’ll end up being ordering more of items during my after that box!”
Another Facebook customer mentioned Cornerstone’s razor is actually his all-time ideal. “i have been shaving for 32 decades, and I can quite confidently state, with no concern, your shave with all the Cornerstone had been the most comfy and satisfying shave I’ve ever endured,” the guy said. “I’m absolutely pleased with my option, a decision well-built, albeit any If only I would generated long ago.”
Additionally, 74% of Trustpilot product reviews rate Cornerstone as exceptional, and another 15percent state they can be great. “So refreshing to own a business enterprise that appreciates support service,” John blogged. “Please continue the good work, Cornerstone, and you’ll have our business for a long time.”
Earlier in the day this year, Cornerstone launched remedies for male erectile dysfunction and balding. Trying the future, the group intentions to always help guys around the world by additional increasing their particular selection of health and wellbeing services and products for males.
Cornerstone at this time has many projects in the offing, yet it will continue to tune in to customers to come up with brand-new some ideas and pleasure. “We utilize our people’ opinions every step associated with the way,” Vivien informed us. “We listen, we adapt, and we also allow people feeling heard and appreciated.”
A People-Powered Company located in Central London
Oliver Bridge started Cornerstone in July 2014 because the guy wanted to create a man’s early morning shaving routine a reduced amount of a pain. The guy sat down at his dining room table and developed a strategy receive top-notch skin-care and shaving products to the hands of this hectic Londoner.
Thanks to the power of crowdsourcing, their company expanded rapidly and became one of the most well-known and respected self-care product suppliers in U.K.
Now, Cornerstone has a group of 24 enthusiastic and bright folks who are passionate about their objective.
“It really is an excellent business to function for,” Vivien told all of us. “we are people-powered, therefore we have a good customer support staff and great power.”
Vivien spent some time working at Cornerstone for almost three years, and she said she likes the work-hard, play-hard culture in the organization. Cornerstone arranges personal events, including once a week delighted hrs and mini-golf tournaments which get every person laughing and having a great time in their back several hours.
Associates possess freedom to put their very own several hours and work at home occasionally. There is hierarchical management system. Instead, people are respected to get their work completed.
Work maintains an agreeable atmosphere with music playing inside the history while everyone works in the open format. Occasionally the company produces steak meals and other snacks to enhance comfort. During significant sporting events competitions, the Cornerstone staff will take their particular laptop computers inside kitchen area, set-up a projector, and watch the match while they work.
“It really is a truly great society and environment to stay,” Vivien stated. “Because we’re fairly little, you can view the effect and how your work assists the organization. Everybody is recognized due to their perseverance as well.”
Cornerstone brings top quality products towards Door
Sometimes it can be difficult to find a great gift for a significant some other. Should you want to think away from polo-shirt package and present him one thing he’ll use every single day, you should think of buying Cornerstone membership package for that unique man inside your life.
A Cornerstone shaving equipment is an enjoyable present given that it permits men to boost their own shaving encounters. My sweetheart appreciated my personal efforts to pamper him on his birthday, and he began making use of pre-shave and aftershave items to soothe shaver burn from their skin. Within a few days, the guy seemed much better, smelled much better, and felt better.
Cornerstone supplies numerous luxury toiletry items to help males check their utmost to their after that night out. When it comes to quality cosmetic, this company delivers the goods.
“a massive focus for people is actually making certain the people are content,” Vivien said. “These days everyone is so hectic, so we would whatever we are able to to produce their unique alive better by automating the bathroom for males, whilst continuing to build top-notch services and products.”